I am often been asked by newbies in entrepreneurship whether there is a need to have a business plan. My answer most of the times is a counter question. Imagine yourself of playing a football match without goal posts. Would you be interested in playing the football match? A Business plan is extremely critical for your success in business. It is always exciting to start and run a business venture. However, the road is also full of stress and obstacles. To reduce the confusion and stress in your business journey, the first thing to be done is writing a business plan.
When done correctly and thoroughly, that document can not only put you on track to proper growth and healthy strategies, but it can also be the perfect way to introduce your company to potential investors.
Here’s a list of guidelines that will help you craft the right business plan for your organization. Keep in mind: All businesses are unique and have their own specific challenges that must be met. But, if you stick with these characteristics, you will already be way ahead from where you started.
Remember These Three Characteristics While Writing a Business Plan
Keep it Short and Simple
Be straight forward. You don’t need to fill pages with stuff you’ve ever wanted in your business.“People think that a business plan needs to be a multi-page document that’s poetic in nature, and that’s not the case,” says Barbara Findlay Schenck, author of Business Plans Kit For Dummies. She continues “What you need to have is a piece of paper that details the main things that will keep your business on course.”
Mention the most important aspects of your business thoroughly
In her book, Schenck emphasizes on must include aspects to make the business plan a useful document:
- Write about your business.
- Write about your product or service.
- Write the competitive environment of the product of your business.
- Write how you are planning to market your business.
- Write how the business will make money through the business model you have designed.
- Write how you’re going to produce the product.
- Write the management team, whether it’s you or a small team.
- Write the financial projection, including how much money you need and how much money you will profit.
Most of the people who aspires to start a business might already know all these however often seen these characteristics are missing from business plans of all kinds.
“It’s amazing how many businesses start without that knowledge and fail without that knowledge,” Schenck says.
Write with Clarity the Unique Selling Points of Your Business Plan Document
It’s extremely important for start up newbies to think about the purpose of the business, what exactly they’re selling, who their target audience is, and how it will make money. Schenck says understanding the nature of the business is critical in creating an effective business plan.Those are questions that need to be answered right on paper, although Schenck asserts many businesses can’t answer them right away.“These questions can be answered on the back of a napkin for all I care, but when you’ve answered them, you’re in business.” Schenck says. “Those questions answer what you’re doing, who you’re doing it for, how you’re doing it and how you’re going to make money doing it.”
Remember, your business is unique and deserves utmost care when crafting a plan for success. Making a fair assessment of your requirements and planning and there by writing a business plan accordingly will ensure that your plan is stable enough to get you off to a flying start