The t-shirt printing business is now a multi-billion dollar industry, and it can be relatively inexpensive to start as a small-scale venture. A compelling t-shirt design and a catchy phrase attract customers.
There are many ways to print t-shirts and prospective entrepreneurs must first investigate the market before investing in a print method.
Screen printing is a longer learning process than other method but is the most cost-effective for large orders. Heat-transfer and digital ink-jet printing methods require less training but print slower and are best for small quantity order and single shirt sale.
T-shirt printing operations do not require a lot of space and can be run from home or in a spare room. Your business success depends on adequate preparation, whether you are running it online, at home or from a commercial location.
Here is an 8 Step Business Plan Guide on Starting a T-Shirt Printing Business
1. Do Your Research For t-shirt Printing Business
Make sure you are knowledgeable about the clothing industry. Investigate your market to decide which shirt-printing method is right for you. Get an understanding of how the business works. Target a specific section of the market for your t-shirts.
Do some research on t-shirt companies which are doing good in the market and try to learn more about the business.
2. Prepare Business Plan For t-shirt Printing Business
Before you get started, have clear ideas of what you plan on doing. Decide the factors like what kind of t-shirt you plan on selling. who will be your target niche? Whether you will go for only online market or you will be aiming to sell in the store. Take some time off and write down a detail business plan for your t-shirt printing business. You can take the help of free business plan templates to make the job easier.
Plan a marketing strategy with the help of the small business advisors. Identify your brand values, mission, objectives, strategies, goals and long-term mission.
3. Design your T-Shirt
The degree of success of t-shirt business will largely depend on the quality of the design you create. Do an extensive market research and find out the recent trends which are doing good business at present.
It is extremely critical to choose what kind of buyers you aim to cater and their buying choices. You also need to be very careful of not being penalized for copyright and trademark infringements.
4. Select a Business Name for your T-Shirt Business
If you want to start a full-time offline business out of t-shirts, selecting a proper business name is extremely critical. Your business name should reflect your business philosophy and vision.
However, if you are aiming to only create and sell t-shirts online on marketplaces, you can skip thinking too much about this aspect.
5. Arrange The Finance For T-shirt Printing Business
Estimate the cost of startup capital to start your t-shirt printing business. You need to calculate the machinery cost, manpower cost, raw material and promotional cost in majors. Financing options are money from your savings, funding from family and friends, angel investors and financial institutions.
6. Make your T-Shirt Business Legal
If you want to make a living out of t-shirt business and want to build a brand in near future, it is advised to form a business structure for your organization. You can form a proprietorship or an LLC to start with.
You also need to apply for required licenses and permits for starting and running your t-shirt business. Check with the local authority for the appropriate permissions you need to run a t-shirt printing business.
7. Equipment for T-shirt Printing Business
The first important thing is the machinery. According to your plan to purchase proper machines for your t-shirt printing business. Check the prices from different manufacturers.
Check on-site warranty period and training. Check the client testimonials before furnishing final order. You may use your home computer, but it will require a professional graphic arts program and a printer.
Second most important thing is raw material. While you will be making customized printing client’s specification requirement should be the final words. In case of making your own brand consider to have better quality t-shirts for printing.
Hire skilled and experienced manpower for your t-shirt printing business. In product business quality assurance leads to generate satisfied customers. It means growing the business.
8. Promote Your t-shirt Printing Busines
Promote your business offline and online both. You can start selling by establishing a business relationship with local retail owners. Establish your own distribution retail network. Concentrate on institutional sale with customized t-shirt printing
Go for some press releases to blogs and social networking. Go for both free and paid advertising planning.
Find smart ways to balance paid promotions with free promotion to create an excellent marketing strategy. Ask satisfied customers to refer you to the other prospects, to help grow your business. Be passionate about your t-shirt printing business. Your passion will definitely show in your brand image