The T shirt printing business is now a multi billion dollar industry, and it can be relatively inexpensive to start a small scale venture. A compelling T shirt design and a catchy phrase attract customers. There are many ways to print T shirts and prospective entrepreneurs must first investigate the market before investing in a print method.
Screen printing is a longer learning process than other method but is the most cost effective for large orders. Heat-transfer and digital ink-jet printing methods require less training but print slower and are best for small quantity order and single shirt sale. T shirt printing operations do not require a lot of space and can be run from home or in a spare room. Your business success depends on adequate preparation, whether you are running it online, at home or from a commercial location.
Do Your Research For T Shirt Printing Business
Make sure you are knowledgeable about the clothing industry. Investigate your market to decide which shirt-printing method is right for you. Get an understanding of how the business works. Target a specific section of the market for your T shirts. Study established T shirt companies to learn business methods that could contribute to your success. Learn the T shirt printing technique.
Prepare Business Plan For T Shirt Printing Business
Before you get started, have clear ideas of what you plan on doing. Decide the factors like what kind of T shirt you plan on selling. who will be your target niche? Whether you will go for only online market or you will be aiming to sell in store. Plan a marketing strategy with the help of the small business advisors. Identify your brand values, mission, objectives, strategies, goals and long term mission.
Know The Finance For T Shirt Printing Business
Estimate the cost of start up capital to start your T shirt printing business. You need to calculate machinery cost, manpower cost, raw material and promotional cost in majors. Financing options are money from your savings, funding from family and friends, angel investors and a loan from bank.
Compliance For T Shirt Printing Business
Register your business first. You can setup an One person Company or LLP or Pvt. Ltd. or Ltd. Company. Obtain a trade license from local authority. You can register your T Shirt printing business as SSI Unit. Obtain sale tax registration and go for trade mark registration for your brand name.
Get Resources For T Shirt Printing Business
The first important thing is machinery. According to your plan purchase proper machines for your T Shirt printing business. Check the prices from different manufacturers. Check on-site warranty period and training. Check the client testimonials before furnishing final order. You may use your home computer, but it will require a professional graphic arts program and printer.
Second most important thing is raw material. While you will be making customized printing client’s specification requirement should be the final words. In case of making your own brand consider to have better quality T Shirts for printing.
Hire skilled and experienced manpower for your T Shirt printing business. In product business quality assurance leads to generate satisfied customers. It means growing the business.
Promote Your T Shirt Printing Busines
Promote your business offline and online both.
You can start selling by establishing business relationship with local retail owners.
Establish your own distribution retail network.
Concentrate on institutional sale with customized T Shirt printing
Establish your own business website, featuring all the products with price and MOQ.
Go for some press releases to blogs and social networking.
Go for both free and paid advertising planning
Find smart ways to balance paid promotions with free promotion to create an excellent marketing strategy.
Ask satisfied customers to refer you to the other prospects, to help grow your business.
Be passionate about your venture. Your passion will definitely show in your brand image.
“For Further Reading”
1. T-Shirt Business Profits 101: How To Do T-Shirt Design,T-Shirt Printing And Start A Profitable T-Shirt Business In Your Spare Time
2. Start Your Own Screen-Printing Business: A User’s Guide to Printing and Selling T-Shirts