Mobile food truck business opportunity is different from a normal restaurant in two major ways. One is you are moving and you don’t have a retail location. Second is you yourself are going to the customers. A person having minimum experience in food service industry can initiate this venture in the city area. From food truck, you can sell frozen and packaged items like ice cream, soft drinks, sweets, and snacks. You can also go for cooked items with a specific menu including for breakfast, tiffin, lunch. People with busy work schedule always prefer an instant hygienic cooked food in their door steps. This business is a lot of fun to run. However to be successful in this business you need to put in effort and dedication. If you are passionately looking in building food truck business, take a look at the following steps mentioned below.
This business is a lot of fun to run. However to be successful in this business you need to put in effort and dedication. If you are passionately looking in building food truck business, take a look at the following steps mentioned below.
How to Start a Food Truck Business – The 7 Step Plan
Food Truck Research & Plan
Before starting the mobile food truck business it is important to have intensive research for the locality and food culture of the place you want to cater. You need to study the food culture of your target consumers. What types of food they generally take? What are the other food truck’s menus those are running well in the area? What pricing of the food they are offering? As mobile food truck business is a capital intensive business you need to be more careful about the proper approach and operating procedures.
After the market research create a detail business plan of your mobile food truck business. You will need to determine with how many vehicles you will initiate the venture. Fix long term and short term goal with a mission statement. Fix your promotional strategy. Calculate startup budget with expected revenue return.
In starting mobile food truck business you may have tied ups with local restaurants and start to sell their products from your mobile cart. After getting sufficient customer base and brand popularity you can think of your own cooked food.
Food Truck License & Registration
Several different types of licenses and permits are required to start a mobile food truck business. First you need to have vehicle’s registration as ‘commercial’. Also, get proper insurance for the vehicles and for the entire business. Apply for trade license from the local authority. As you will make some brand promotion on the vehicle you will need to have that specific permission from the corporation. You will need to ensure the compliance of the fire safety guidelines. It is required to obtain NOC from Fire Department. You will also need to have a food business operating license from local competent authority.
Food Truck Mobile Location
Concentrate on location. It is important to select a location with high traffic density. Accordingly you might need to have specific parking space for the vehicle. Choose the location close to shopping area, offices, schools, colleges, parks, religious places and community center.
Food Truck Equipment
Your mobile food truck needs to be equipped rightfully. According to your food varieties first choose the vehicle size. It is advisable to purchase chassis only. According to your customize requirement build the interior of the body part. You will need to have small storage, cooking area, and delivery platform. Purchase the equipment like oven, microwaves, freezer and utensils.
Food Truck Menu
As any restaurant business, the menu selection is an important factor to get success in this venture. Select your menu according to food habits of the people of the locality where you are starting the business. You will need to create menus those can be cooked with a simple process but delivers different attractive tastes. You may keep some ready to eat foods like ice cream, cake, pastry, soft drinks etc. Successful food truck business operators serve gourmet cuisine, delicacies from other countries, health foods, and specialty sweets like unique cupcakes and exclusive chocolates.
Food Truck Staffing
Hire experienced and skilled personnel to run the mobile food truck business. It is important to have friendly personnel so that he can make a good impression about the brand and foods when making conversation with the customers.
Promotion for Mobile Food Truck Business
Good food and right service with a smile are very important aspects in mobile food truck business. Choose a catchy name of your business expressing what you sell in a meaningful manner. Make an internet presence of your mobile food truck business. In your website give all the menu details with price. Also, you can add some valued content about healthy food habits. Social media is now a useful tool for mobile food business. You can get an account in Facebook and Twitter. These interactive social media will keep your customers updated about your happenings. You can also initiate mobile application where people can check your real-time location, menus and can submit orders. One of the best tried and tested method to have happy customers is by giving something away. You can give promotional gifts or a sample of your food products. You may also offer some initial discount to the customers.