Restaurant Business Plan – Tips to Write

Are you looking for tips to write a restaurant business plan for your business venture? A business plan is your roadmap for the sucessful business venture. Here in this article, you will learn the key chapters you must include in your business plan.

Key Chapters for Your Restaurant Business Plan:

The Executive Summary

Write a brief summary for your restaurant’s business plan. This is the introduction part of your restaurant business plan. Introduce it in brief describing its target audience and business environment. Write a brief explanation the unique selling propositions of your restaurant in attracting customers and how it is different to other neighboring restaurants.  Try to cover the entire chapter within one to four pages.

Business Description

Here you need to write a business description for your restaurant. Start the chapter with the name of your restaurant establishment, its address and contact information. Write ownership structure such as sole proprietor or partnership and capitalization plan of the proposed restaurant. If you have partners in your business mention the name, their experience, and contact information of each of the business owners. Give an overview regarding fund needed to open the restaurant and how you plan to source the fund. Mention restaurant’s short- and long-term goals. Briefly address the market scenario of the restaurant business in your locality. Identify the licensing and permit requirements for your restaurant, along with the steps that your business will take to obtain and maintain those requirements.

Management Team Structure

Write in detail number of managers and employees needed to run your restaurant.  Mention employees required in departments such as kitchen staff, wait staff, supervisor, etc. Write job description of each departmental manager with clarity. Don’t forget to include the costs of salaries and training costs within this description. Try to create an organizational chart with job responsibilities mentioned.

Market Analysis

Identify the target market for your food business. For that you need to research the food business industry in your local market.Write in detail how your business plan to generate these customers. Mention the expense to implement that such as advertisements, commercials and radio ads.

Marketing Plan

A detailed business plan includes a properly researched marketing plan.Use this chapter how you plan to grand opening to ongoing marketing. Some of the methods normally restaurant owners implement are direct marketing,diner programs, e-mail campaign, direct mail campaign, local community involvement, in house marketing, public relations, advertising,etc

Financial Plan

This is a very important chapter in your Restaurant Business Plan. Write personal financial statement for each of the restaurant’s owners, along with a balance sheet, income statement and cash flow statement for the restaurant. Never overestimate projections and try to put accurate information as much as possible.

Operational Plan

This chapter outlines operation of your restaurant. Mention the location of your restaurant, along with the furniture and equipment needed to run the restaurant. Include items, such as coolers, fryers, refrigerators, etc. Include the costs for each. The cost will vary depending on whether you buy the items or take lease. Mention the names of the suppliers and vendors who are supposed to supply materials to the restaurant.  Describe in detail the standing operating procedures that your restaurant will follow to maintain inventory. Don’t forget to craft your restaurant’s menu and include the prices for each item.

Learning Resources:

Restaurant Business Plan: The Complete Practical Format

Business Plan Software from Liveplan

This article provide an outline of a restaurant business plan. It is advised when you draft the business plan take help from professional people like attorney, accountant and yes don’t forget to involve your spouse, if any. My best wishes for your upcoming successful restaurant business venture!!