Promotional product selling business includes the activity of specialty advertising, merchandise demonstration service, display lettering services, and printing services. Every small and big businesses buy promotional gift item for their employees, existing and potential clients. Sometimes for their suppliers and vendors also.
Promotional gift item is a million-dollar industry globally. This business is not to manufacture or print the product. Simply market these items and advise your clients to select the right product within their budget.
Suggested Read: How to Start a Gift Basket Business
Any individual with an attitude of helping others by their potential creative mind can initiate this business as part-time and home-based also. Promotional product selling is also considered as a very lucrative and profitable business, considering the capital investment involved.
Steps to Start a Promotional Product Selling Business
1. Get the Required Skills
It requires excellent sales and marketing abilities. Listening to your client with a caring attitude and responding with a successful action is the key to achieving long-term success in this business. As you will be working with numerous clients, organization skill is also required to be a successful one. Becoming a trusted advisor of your clients to build a consistent client base is most important in this business. Flair idea about branding and promotion is a must in this type of business.
2. Arrange Funding
As any business finance is an important factor in starting this business. Promotional product selling business does not require any fixed capital investment. It only requires working capital. For this, you can apply for cash credit or overdraft facility to a bank. You can also use your credit card to arrange a short time finance.
3. Resources For Promotional Product Selling
Resources play an important role in this business. Resources mean the manufacturer and produce the products that you are selling to the corporate. Establishing a business relationship with reliable vendors is important. Manufacturer with huge trendy and quality product variety is preferred.
General product segments are wearable like T-shirts, caps, etc. Writing instruments like diary, notepad, organizer, etc. bags like office bag, file folder, wallet etc; drink wear or house wear like key chains, coffee mug, beer glass, flask, hot pot etc desk or office accessories like desktop calendar, clock, pen stand, paperweight, mouse pad, etc. and others. You can also tie-up with the specialty product manufacturers.
4. Get Client In Promotional Product Selling Business
Creating a product catalog is an absolute must for promotional product selling. You can send mails to the business houses with some detail and asking for an appointment or you can make phone calls also. Having a website in today’s world is a must.
A reference always plays a major role in this business. In communicating with clients avoid ‘one and done’ approach. Remember, a campaign must hit the recipient at the right time with the right message. Sometimes the message can be right, but the timing can be wrong.
If you give the recipient another chance when the timing is right, you may be able to increase your overall response rate in promotional product selling. Don’t try to be overly creative. Keep promotional products simply enough for the end-user to want to make it part of their everyday activities. You may not be receiving the feedback from end-users, but your client will definitely receive some feedback from his or her client base. Take full advantages of social media advertising to promote your promotional product selling business.