In starting an organic food store business most important consideration is the store location. As any other retail business, right location is the main parameter to get success in the business. With the increasing awareness of healthy living, people are more interested to take organic food though they are more expensive than non-organic food. The retail organic food market is an emerging trend and it is growing by 20% every year.
Organic Food Store Business Plan
Write a detail business plan of your organic food store business. Specify what product category you will going to choose for your store like vegetables, fruits, fish, meat, processed food etc.; how much amount of fund you need to gather as a start up capital; Promotion strategy and mission statement of your business. And also the expecting financials of the business like ROI and break even.
Compliance For Organic Food Store
Decide the ownership pattern of your business and accordingly get registered with the ministry of corporate affairs. You will also need to have trade license from local authority to start the business. Apply for sale tax registration and also you can go for Trade Mark Registration to protect the name of your business.
Location For Organic Food Store
It is very much important to get a store location in a high density commercial area with sufficient foot falls. You can also go for a shop-in-shop provision where people can easily access. It is important to have a cool interior design with necessary accessories like racks etc. A pleasant in-store experience always increases the chances of return customers.
Organic Food Store Product Line
Fix the product line of your organic food store business. According to your space and start-up budget you will need to fix the products of your store. You can go for vegetables, fruits, cereals, Bakery products, processed food etc
Supplies & Pricing For Organic Food Store
Concentrate on the sourcing. It is always better to get the material from certified suppliers. As your business grows you can also go for contract farming with the farmers. Ensure you will get fresh organic food products with right, reasonable price. You can contact Organic Farming Association of India to get more information.
Fix the prices of the products. In organic food store business, to start with, you can go for cost plus pricing method. Also you need to get more than enough information about the price of the products in other retail stores.
Promote Your Organic Food Store
You can concentrate to let people know the benefit of having organic food. You can go with some local news paper and write some newsy article about the benefit of having organic food products and publish. Build a database of your customers and mail them gift coupons that they can use on their birthday or throughout the year. Create an informative website of your organic food store business. Go for social media optimization. You can also go for online order system.
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