Image consulting business is all about providing advises to your clients about beauty makeover, clothing fitness, color basics and instructions for enhancing self-confidence that helps them to look and act their best professionally.
An individual having true passion and interest in helping others can initiate this business as part-time from home. Image consulting is definitely a self-rewarding and exciting career to start with. You will need to have an inner sense of style, fashion, and knowledge about the current trend. Your client may be an individual or a corporation.
Image Consultants can offer the kind of advice that can help people, land a job, get a promotion, find someone to love, or just feel good about themselves.
Here is Stepwise Guide on Starting an Image Consulting Business
Services You Can Offer in Image Consulting Business
- Assist a client with a makeover, which could include a color analysis, wardrobe detox, a new hairstyle, and makeup tips.
- Advise people on their vocal communication (voice, grammar, vocabulary, etc.), non-verbal communication (handshakes, posture, eye contact, etc.) and etiquette – from dining to cell phones.
- Personal shopping, including purchasing clothing and accessories on the client’s behalf.
- Making liaisons between the client and other professionals who can improve the client’s appearance, such as physical trainers, hairdressers or dermatologists.
- Working closely with fashion designers and selected boutiques to develop ensembles made specifically for the client.
Skills Required For Image Consulting
You must have a passion for fashion and a keen eye for detail, as well as to be up to date with the latest fashion trends and color schemes and be familiar with a huge range of fashion labels. An understanding of body and face shapes will also be a necessity.
You will need to have patience and not let your ego rule and be creative and able to think outside the box. You must be highly organized, self-motivated, honest, trustworthy and presentable. You also need to have the ability to work to a schedule and have a sense of humor.
Before initiating image consulting business you may avail some training programs. These programs may cover certain aspects of fashion, such as colors and business wear, as well as areas such as nutrition and communication.
Market for Image Consulting
Your potential clients can include individuals setting out on a new career, business executives trying to relate to their stockholders and customers, actors and news personalities like politicians attempting to project a successful image, brides-to-be who are challenged in the wardrobe or social etiquette areas, and a host of others looking for expert advice on how they can physically and/or psychologically create an impact.
Your clients can also be corporations who may hire you to train the executives or employees or to give the company dress code a face-lift.
Equipment For Image Consulting
You can start image consulting by just having a mobile and a computer with an internet connection. As your business grows you can purchase mirrors, makeup, color swatches, and fashion books and magazines of your own.
You will also need to have a video camera and accessories to keep the views of your clients of before and after of having makeups.
Promote Your Image Consulting Business
80% of building an image consulting business relies on how you market and promote yourself and only 20% is about the actual execution of consulting services. Craft a marketing plan. A marketing plan will help you define who your target demographic is and what steps you will need to take to reach your target demographic. Concentrate on building brand identity through business cards, brochures, and website.
In starting image consulting business, building your credibility starts by developing a media kit. Press or media kits include many things such as professional photos, your biography, and press releases. Network with professionals and civic organizations. Introduce yourself to wedding consultants, caterers and event planners, who can refer you to their clients. Conduct workshops and seminars for private and corporate clients.