Detergent powder manufacturing process is not complex. It involves simply mixing different ingredients in right formula. Detergent powders are also known as synthetic detergent and these are the surfactants. One can start this project with small start up capital investment. The Detergent powder market is one of the segments of the FMCG market in India that has high growth potential. There are a number of varieties of detergent available in the market depending upon a different percentage of active ingredients and other components. An entrepreneur can initiate detergent powder manufacturing as small scale basis with substantial capital investment.
The per capita detergent consumption in India is around 2.7 kg per year, whereas places like Philippines and Malaysia, the per capita consumption is 3.7 kg, and in the USA it is around 10 kgs. The detergent market in India is expected to have a growth rate of 7 % to 9 % per year in terms of volume.
According to the research firm, Euromonitor, “A laundry detergent as a whole is expected to reach a degree of saturation in terms of volume growth rates in the forecast period. Thus, the shift from bar to hand wash detergents and from hand wash to automatic detergents is pivotal to the category.”
Detergent Powder Manufacturing Market Opportunity
The demand for detergent powder is found in the market all through the year and it is increasing day by day. This is a consumer good and people use it daily basis. With the advancement of lifestyle, the demand for synthetic detergent powder is rapidly increasing and there exists a very good scope for setting up unit for manufacturing of detergent powder
Business Plan For Detergent Powder Manufacturing
Go for a deep market research before starting the project. Write a business plan including from you will procure the raw material, who will be your target customer, what will be your marketing strategy and also the total capital investment of the project. Decide the manufacturing process prior. Detergent powder normally falls into four major groups; 1. heavy duty detergent, 2. light duty detergent, 3. phosphate free detergent powder and 4. fabric soft detergent powder. Determine which one you will be manufacturing. Determine your business objective and mission. Detail financial plan will help you in arranging finance also. It is always better to have a customized project report of your business. In this regard consult with the small business consultant professionals
Compliance For Detergent Powder Manufacturing
As a start up you will need to decide the legal pattern of your organization first. In India, you can initiate the business as OPC or LLP or Pvt Ltd or Ltd Co. Register your business accordingly. Register your business as SSI Unit. It will help you in getting Government Subsidy. Obtain Trade License of your establishment from the local authority. You will need to apply for ‘Consent to Establish’ and ‘Consent to Operate’ both from Pollution Control Board. For quality control, you need to have BIS registration and IS: 4955-1968: specification is required for synthetic detergent powder for household use. Choose a name for your detergent powder. Protect the brand name by registering Trade Mark. If you want to initiate distributor network, concentrate on ‘Distributor Agreement Paper’.
Raw Materials For Detergent Powder Manufacturing
Find out the right and reliable supplier for raw materials. Detergent powder manufacturing formulations essentially consist of active ingredients, STPP, Filler such as sodium sulphate and silicate. For detergent powder manufacturing, you will also need to gather Glauber’s salt, talc, color, paraffin wax etc.
Detergent Powder Manufacturing Process
Detergent powder manufacturing includes the steps of spray drying, agglomeration, dry mixing or combinations of these methods.
- In the spray drying process, dry and liquid ingredients are first combined into a slurry, or thick suspension, in a tank called a Crutcher.
- The slurry is heated and then pumped to the top of a tower where it is sprayed through nozzles under high pressure to produce small droplets. The droplets fall through a current of hot air, forming hollow granules as they dry.
- The dried granules are collected from the bottom of the spray tower where they are screened to achieve a relatively uniform size.
- After the granules have been cooled, heat sensitive ingredients that are not compatible with the spray drying temperatures (such as bleach, enzymes, and fragrance) are added.
- Traditional spray drying produces relatively low-density powders.
New technology has enabled the soap and detergent industry to reduce the air inside the granules during spray drying to achieve higher densities. The higher density powders can be packed in much smaller packages than were needed previously.
Agglomeration, which leads to higher density powders, consists of blending dry raw materials with liquid ingredients. Helped by the presence of a liquid binder, rolling or shear mixing causes the ingredients to collide and adhere to each other, forming larger particles.
Dry mixing or dry blending is used to blend dry raw materials. Small quantities of liquids may also be added.
Detergent Powder Manufacturing Promotion
As it is a consumer goods company, huge media promotion is required to establish the brand.
You can start this business first to target your local market and then gradually you can expand your area.
Attractive durable packaging and a memorable catchy name of your product will add extra value towards your marketing efforts.
Ensure that your product is available at all the retail counter within the area you are catering.
Establish strong distributor-dealer network.
Do some outdoor media activity.
A detailed company website is important. It speaks a lot about your organizations and products.
Try to offer lucrative business offer to your distributors, like schemes.