Do you want to start a cake shop business? If YES, find here a detailed cake retailing business plan sample checklist for your ready reference. Additionally, this article will help you in starting, managing and growing the business.
Basically, starting a cake shop is a lucrative food retail business. The business is easy to start and manage. Additionally, the cake retailing business is perfect for women entrepreneurs. Any individual can start this business by taking a minimum risk (finance).
Generally, there are five different ways you can start a cake retailing business. According to your investment capacity and local market demand, you will need to choose the right business model.
Online Cake Shop
You can create a small online retail store and start selling your products. Check out our article on 10 Best Online Store Builders for Your Small Business for creating a low-cost small online store for your cake shop.
Specialty Cake Shop
Generally, this type of shop sells specialty cakes. Such as birthday cakes, cupcakes, wedding cakes, eggless cakes etc. However, you can run the business both from the home or retail space.
Mobile Cake Shop
As the mobile food truck, you can start a mobile cake shop business with other ready-to-eat items. The list may include biscuits, cookies, cupcakes, soft drinks, fruit juices etc. In this model, you will need to obtain a vehicle for selling the cakes on a mobile basis.
Cake Shop with Sitting Arrangements
This is one of the best options in cake retailing business. Here you will sell the cakes on the sit-down and dine option. It’s a growing trend in the bakery industry right now. In this model, you will need to acquire a good retail location with enough space for both counter sell and dine options.
Counter Service Cake Shop
With a small commercial space, you can start this type of cake retailing store. Here, customers can walk in and pick up baked goods from an employee-managed counter. This is one of the easiest options for starting a cake retailing business.
6 Steps to Start a Cake Shop Business
After selecting the right business model, you will need to craft the business plan. Basically, a business plan helps to define your business, set goals, find ways to generate revenue, list expenses etc. Additionally, it helps to identify your customer base and examine your competition.
In crafting the cake shop business plan, the most crucial aspect is calculating the startup cost. You will need to craft a list of essential commodities. The list may include ovens, refrigerators, furniture, utensils etc. And after calculating the startup cost, you will need to calculate the break-even and expected ROI.
1. Find Out a Good Retail Location
Apart from the home operation, you will need to secure a retail space for the cake shop operation. According to your business model, you will need to determine the area of the shop. Additionally, determine whether you will establish the kitchen inside the store or not.
As any retail business, the location plays an important role in this business also. Moreover, you will need to select a location with high population density.
2. Franchise or Own Brand
Generally, there are several franchise business opportunities you can find for cake shop business. If you are an absolute beginner in the baking industry, then it is better to start as a franchise partner of a reputed brand. And in that case, you will need to acquire the space according to the franchise norms of that company.
In the USA, some of the major bakery franchise opportunities are Dunkin’ Donuts, Cinnabon, Shipley Do-Nuts, Great American Cookies, Breadsmith etc.
3. Secure Licenses & Permissions
Before opening the store, check the licensing and permission issues. Generally, it varies from state to state. Check, if there any type of permission required for shop operation and kitchen operations.
4. Price Your Products
This is another important aspect you need to consider very carefully. In the franchise operation, you don’t need to think that much. Because the franchiser determines the price.
However, if you want to open your own brand, then you will need to calculate the cost carefully first. In that case, you will need to calculate the raw material cost, time hour and packaging expenses. And then you will need to put the profit percentage. Additionally, you must check the price of your competitors in your area.
5. Identify Delivery Model
Nowadays, a certain percentage of consumers prefer to have the products at the doorsteps. Hence, you must consider a right delivery model for your valued patrons. Your customers are your key to success. And happy customers become repeat customers. So, put your efforts to make each customer experience memorable.
You can tie up with a courier company for prompt delivery. Additionally, you can take orders from your website. Also, you can consider keeping your own delivery boy for covering short distances.
Generally, this type of business demands constant creative marketing. So, you must try new marketing tactics for getting the long-term success in the cake shop business.
6. Promote Your Business
Defining the clear marketing strategy is the most crucial aspect of the cake shop business. You can’t be a carbon copy of your competitors. Therefore, identify your USP first. Be the best, the first, or the only one baking the kind of treats you make. You must have at least one core item that only available in your shop.
Being a great baker doesn’t guarantee the success. So, apart from baking delicious cakes, have some time and money for promoting your business. You must find out some effective ways of promoting your business. Additionally, you must explore both the offline and online advertising options. Also, you can promote the business on social media. Finally, create a website with a right domain name. You can also consider writing some blog posts there. Generally, informative blog posts help to enhance the authority in your domain.