Auto detailing business is a great way to make extra big money with low investment. Startup costs are low and earning potential is very high. You must be passionate about cars and automobiles to succeed in this business. Creative marketing is the key in achieving success in this business.
How to Market Auto Detailing Business
Auto Detailer’s promotional strategy should be locally centered. You must not promote your services beyond your operational reach. Create advertisements and place them in local publications, such as small newspapers and community-focused magazines. Place ads on smaller, local television and radio stations, and buy advertising space in local phone books and coupon books.
Strategic partnership with companies who are not operating in your segment in the local car-care industry can help customer bases to grow your own business. You’ll also want to set up a basic website about your business. You can set up a website on the cheap by getting a domain and hosting through Blue Host, and then do the one-click integration with the free WordPress platform.
Requirement to Start Auto Detailing Business
You will need a garage to clean the vehicles. For a beginner, it is advised to operate more as a mobile detailer, where you would go to customers for the detailing.
In addition to space requirement for detailing, you’ll need the following bigger ticket items:
1. A good shop vac with a long hose.
2. Detailing attachments for the shop Vac. Click here. Cost: $18.00
The basic equipment includes sponges, brushes, clothes, buckets, vacuum and cleaners and wax. You’ll need to be familiar with car detailing products so you don’t use anything that may cause damage to the car’s finish.
You will also need access to an electrical outlet and water spigot. As your business grows, you may consider buying a portable generator and a large capacity water tank.