Art supplies store is a profitable and lucrative retail opportunity for any individual who is passionate about art and has knowledge about the equipment that is essential for the artists. You can establish an art supplies store by having a small retail location with a flair stock of popular art supplies essentials. A proper market research about the products and its competitors is essential. With a right strategic planning, this business can be initiated with comparative small startup budget. Gross margin is high. For a small shop, focusing a niche is important.
In initiating an art supplies store, buying a franchise can be a good option. In that case, you will be enjoying a brand value and will get support from franchisor in every prospect of the business including local area sales promotion activity.
Innovative Way To Start An Art Supplies Store
Apart from only an art supplies store, you can establish an innovative art supplies lounge with a bigger establishment. Yes, this needs more investment and management capabilities to run the show smoothly. An art supplies lounge includes art and craft supplies, gallery, education center, sitting arrangements with coffee and snacks. It is rather like an art creative community center that no artists left behind. Providing this type of pleasant facility will definitely inspire and support amateurs, professionals and crafty people in the art community. From this business platform you can also facilitate art shows, competitions and other so many community events.
Running and operating this store by art practicing professionals will give value addition. Creating a shopping environment that needs of the artists by offering knowledgeable and professional service is the key area in getting success of this business. As you will be purchasing bulk material, you will be gaining more profit margin also.
Art Supplies Store Business Plan
Creating a detailed business plan is important even it is a small retail store. You will need to determine store carpet area, stock of inventory, manpower, store establishment and marketing strategy. Determining niche is important for any type of retail business. Whether your stocks will be for students only or you will keep supplies for professional artists also. Calculate your startup budget. You will need to arrange finance accordingly. If you are initiating the business by hiring a retail space, check the rent agreement carefully before sign.
License For Art Supplies Store
In starting art supplies store business, registering the business with the authority is the first priority. According to the management body you will need to register your business. Different states provide different types of licences and permissions to the retail stores. It is advisable to check with a small business consultant regarding this. Choose a catchy artistic name of your business and protect it through Trade Mark Registration.
Art Supplies Store Establishment
In establishing art supplies store location is an important factor. Location nearby school, colleges is preferred. You can consider a high-traffic shop-in-shop proposition also. Consult with an interior professional in crafting the floor plan. It is the first thing the customer sees before entering your store; the storefront. It makes good sense to focus your creative energies on how the signage and storefront look like. Make the store ambiance inviting and comfortable. This will keep your customers around as long as possible.
Purchasing the right inventory with right price is one of the most crucial factor. In starting you can keep mix inventory with popular brand and non-popular local brands. Purchase the supplies from reliable vendors only. You will need to keep different assortment of equipment, mediums and supplies for all styles of art. You should extend far beyond general art supplies, catering to all types of creative outlets. In addition to specialized items such as crafting and printmaking supplies also.
Art Supplies Store Staffing
As I have discussed earlier, keeping employee who have knowledge about art is plus. It is essential at least they have flair ideas about the applications of the supplies. How employees relate to customers is an important factor in retail sales. The confidence to make eye contact and strike up a conversation with strangers is absolutely essential.
Promote Your Art Supplies Store
In this era of internet, you cant afford to loose online customers. Promote your business offline and online both. Do some outdoor advertising activity and media publications. Publishing advertisement in art magazines is an effective one. Concentrate on in-shop branding also. Create your own website. Create info-based content. Register with online marketplace like amazon.com. Offering multiple variety of product with free shipping option will definitely help you in getting more sells revenue from your art supplies store.